Brochure Layout Guide

When creating a brochure, one of the most important design elements to consider is folding. The way you fold your brochure can affect its overall appearance and usability. Here are some basic folding techniques to help you create a well-designed brochure:

Single Fold

This is the simplest and most common fold for brochures. To create a single fold brochure, fold the paper in half vertically so that the two ends meet.

Tri Fold

This fold is also known as the letterfold, because it's similar to the way you fold a letter. To create a tri-fold brochure, divide your paper into three equal parts, and then fold the left panel in first, followed by the right panel.

Double Parallel Fold

This fold is perfect for brochures with a lot of information that need to be easily organized. To create a double parallel fold brochure, divide your paper into four equal parts, and then fold it in half horizontally and then vertically.

Accordion Fold

This fold is great for creating a compact brochure that can be easily carried around. To create an accordion fold brochure, fold the paper in half vertically, and then fold it in the opposite direction, creating a zigzag pattern.

Double Gate Fold

ith this fold, the paper is folded in half vertically, and then both sides are folded inwards towards the center fold, creating a total of eight panels (four on each side). The double gate fold is often used for brochures that have a lot of information to convey, as it provides ample space for text and images. This fold can be particularly effective for showcasing before-and-after photos, as each panel can be used to display a different stage of a transformation or project.

Roll Fold

A roll fold, also known as a barrel fold, is a type of fold that involves rolling the paper inward in a circular motion. This creates a compact brochure that is easy to transport and distribute. Roll folds are often used for brochures with multiple panels, as they allow for a larger amount of information to be included in a small space. When designing a brochure for a roll fold, keep in mind that the outer panels will be slightly smaller than the inner panels, so it's important to adjust your design accordingly.